PROJECT: “IT’S GIVING” SMAC & SHOP JINGLE AD

DIRECTOR: DUX DACUDAO

DIRECTOR’S VISION

Energy, fun, and good vibes - this is how I envision the ad to look and feel like. It’s a mix of music video and social media dance challenge—something that feels fresh, cool, and easy to watch over and over again.

“TikTok meets K-pop” - We’ll use a clean white space, catchy dance moves, bold graphics, and fun camera tricks to bring the jingle to life. Every frame should feel alive and full of personality.

We want to create something that people would actually want to share and mimic.