VISUAL TREATMENT

• Set: Clean white studio to keep things fresh and focused

• Colors: Pops of blue, pastels, and product colors. We bring this out through costumes and props

• Graphics: Hand-drawn-style animations that match the beat and react to the talents’ moves

• Interactive Drawing Gimmick – Glass & Floor Doodles

  To bring the graphics to life in a more playful way, we’ll let the talents draw parts of the approved graphic elements on both a glass panel (in front of the lens) and the see-through fiberglass floor.

  They won’t draw full illustrations—just key parts or accents that will trigger full animations in post. For example:

  • A talent draws two small circles—these become the wheels of the shopping cart

  • Another draws a heart, which then pulses into an animated element

  • Someone draws a handle, which completes the shopping bag graphic

  • For the supers like “POINTS!” or “SHOP NON-STOP!”, they can draw underlines, exclamation points, circles to add emphasis

  This gives each graphic moment a more “hands-on” feel. Their drawings will feel fun and spontaneous but still controlled enough to work with the approved animations.

• Lighting: Bright, soft, and even—easy on the eyes but polished.