PROJECT: “IT’S GIVING” SMAC & SHOP JINGLE AD

DIRECTOR: DUX DACUDAO

DIRECTOR’S VISION

Energy, fun, and good vibes - this is how I envision the ad to look and feel like. It’s a mix of music video and social media dance challenge—something that feels fresh, cool, and easy to watch over and over again.

“TikTok meets K-pop” - We’ll use a clean white space, catchy dance moves, bold graphics, and fun camera tricks to bring the jingle to life. Every frame should feel alive and full of personality.

We want to create something that people would actually want to share and mimic.

STORY AND FLOW

We open with a worm’s eye view—camera placed under a fiberglass floor, shooting up toward a clean white background. One by one, we see the talents, each with their own flavor, confidently vibing to the beat of the jingle. One crouches slightly and makes eye contact with the lens below. Another is holding a white marker and draws a heart on the floor, teasing the graphics to come.

As the beat drops, we cut to a frontal mid shot. The choreography kicks in. From here, the film flows between dance sequences, visual gimmicks, and animated graphics.

We highlight:

  • Doodle interactions: talents draw partial elements (like shopping cart wheels or supers with underlines), which trigger the full graphics in post

  • “Draw-on-glass” sequences, where talents sketch directly to the camera lens to introduce or transition visuals

  • Solo and group dance shots

  • Different camera angles — front, side, worm’s eye, and whip transitions

The talents don’t just perform—they play, interact, and leave their mark on the screen.

By the time we hit the final chorus, the screen is full of color and energy. All four talents are in sync, the graphics are moving, and the whole thing feels like a K-Pop music video you’d want to replay. On the last beat, they hold their poses.

“It’s Giving SMAC&SHOP.”

 VISUAL TREATMENT

  • Set: Clean white studio to keep things fresh and focused

  • Colors: Pops of blue, pastels, and product colors. We bring this out through costumes and props

  • Graphics: Hand-drawn-style animations that match the beat and react to the talents’ moves

  • Interactive Drawing Gimmick – Glass & Floor Doodles

    To bring the graphics to life in a more playful way, we’ll let the talents draw parts of the approved graphic elements on both a glass panel (in front of the lens) and the see-through fiberglass floor.

    They won’t draw full illustrations—just key parts or accents that will trigger full animations in post. For example:

    • A talent draws two small circles—these become the wheels of the shopping cart

    • Another draws a heart, which then pulses into an animated element

    • Someone draws a handle, which completes the shopping bag graphic

    • For the supers like “POINTS!” or “SHOP NON-STOP!”, they can draw underlines, exclamation points, circles to add emphasis

    This gives each graphic moment a more “hands-on” feel. Their drawings will feel fun and spontaneous but still controlled enough to work with the approved animations.

  • Lighting: Bright, soft, and even—easy on the eyes but polished.

 DANCE & PERFORMANCE

  • Moves are fun, sharp, and easy to follow—like something you’d see on Reels or TikTok

  • Each talent has a moment to shine, but we keep group energy strong

  • Props like phones and SMAC cards will be used within the choreo

  • Drawing moments will be part of the choreography and feel playful, not forced

 CAMERA WORK

  • Mostly mids and wides to show off the dance clearly

  • Some tight shots to highlight faces, props, and movements

  • Special angles:

    • In front of glass (for writing/doodles)

    • From under the floor (worm’s-eye view)

SOUND & MUSIC

The jingle carries everything. Our visuals will follow its rhythm. Graphics appearing on beat, movements timed to changes in sound, and talents syncing their expressions and actions to the lyrics. We’ll treat the music like our guide and match every frame to its energy.

JINGLE

TALENT & STYLE

We’ll cast talents who are confident dancers and know how to play to the camera. Each one will have a distinct look and style to keep things interesting. Hair, makeup, and wardrobe will follow a trendy, K-pop-inspired vibe without feeling too costume-y.

POST-PRODUCTION

  • Graphics: We’ll animate the doodles made by the talents and turn them into fun on-screen elements

  • Editing: Cuts will be clean and sharp, moving with the music. Cuts on beat, and a few punchy transitions

  • Color: Natural tones with soft highlights to keep things light and fresh

This ad should feel like something that came out of a trending TikTok or a fresh K-pop reel. It’s made to catch attention, feel cool, and deliver the message in a fun way. The goal is simple: get people to smile, vibe, and say—

“It’s giving SMAC&SHOP.”

Thank you!